Management Decision Problem

Planning a Global Web Site

1 .       Your company manufactures and sells tennis racquets and would like to start selling its products to countries outside the United States. You are in charge of developing a global Web strategy. Based on these statistics, what countries would you target first? (Gross Domestic Product (GDP) per capita is a measure of relative purchasing power.)

Country

Total Population
(in millions)

 Percent Online

Total Online Population
(in millions)

GDP Per Capita

Brazil

172

4.0%

 

$6100

China

1,247

.05%

 

$3600

Germany

82

15.0%

 

$22,100

Italy

57

8.4%

 

$20,800

Japan

126

14.4%

 

$23,100

Sweden

9

43.3%

 

$19,700

  1. Calculate the total number of people in each country who have Internet access.
  2. Based on these statistics alone, what countries would you target first for selling your products? Why?
  3. What other considerations should you address in your Web strategy? What additional information would be helpful to make sure your Web sales effort is successful?
  4. What features would you put on your Web site to attract buyers from the countries you target?