1 . |
|
You
would like to create a new business on the Web that provides cat and
dog owners with advice on animal health, behavior, and nutrition and
sells products such as pet beds, carriers, dishes, toys, flea
treatments, and grooming aids. Your Web site would also have
capabilities for pet owners to exchange electronic messages about
their pets and pet care with other pet owners. In researching the
U.S. market for your business, you have found the following
statistics from the U.S. Commerce Department's Statistical
Abstract of the United States.
Household Pet Ownership by Income Level:
Annual Income |
Dog Owners |
Cat Owners |
Less than $12,500 |
14% |
15% |
$12,500-$24,999 |
20% |
20% |
$25,000 to $39,999 |
24% |
23% |
$40,000 to $59,999 |
22% |
22% |
Over $60,000 |
20% |
20% |
Total |
100% |
100% |
Internet Usage by Income Level:
Annual Income |
Percent Using the Internet |
Less than $20,000 |
5% |
$20,000 to $49,999 |
26% |
$50,000 to $74,999 |
28% |
$75,000 and over |
41% |
Total |
100% |
- What are the implications of this information for starting
this business on the Internet?
- What additional information might be useful to help you decide
whether such a business could be profitable and what type and
price range of products to sell?
|